According to a company spokesman, the automaker will not be releasing any commercials related to the Tokyo Games, choosing instead to run its “regular” ads in Japan.
The representative, Hideaki Honma, emphasized Monday that the company was not “canceling” any Olympics-related commercials, saying that none were planned in the first place.
Asked about Toyota’s decision during a press conference Monday, Tokyo 2020 spokesman Masa Takaya said he “wasn’t aware” of the news.
But he acknowledged that Olympic sponsors “must have been struggling to support” the Games this year, particularly amid “mixed public sentiment.”
“In that respect, there must be a decision by each company in terms of … how they should be able to convey their messages to public audiences from [their] own corporate [perspectives],” he told reporters.